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Sign placement: we can do better

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parking lot

Parking lots are typically located between the street and the building. Signs are placed on the building about 20 feet from the ground. This places tree canopies and signs in immediate conflict with each other because they occupy the same vertical space. It is difficult for customers to view signs and the building.

There are many ways to do this differently that will result in more sustainable urban areas: 1) place signs closer to the ground, 2) place signs out by the street and not on the building, 3) build the parking lot on the back side of the building, 4) install trees with a dominant single trunk and train the lowest branches so they are at least 25 feet off the ground, 5) move the trees to the side of the buildings and property borders.